Hong Lim Curry Puff – Successful Franchise Matching Leads to First Outlet in the Philippines
From business matching to market entry – delivering a structured franchise partnership and a completed Philippine launch.
Hong Lim Curry Puff (Distribution) Pte Ltd (Singapore)
Brand: Hong Lim Curry Puff
April 2026 – June 2026
Franchise Matching Engagement
To identify and qualify a suitable Philippine franchisee for Hong Lim Curry Puff's market entry into the Philippines and facilitate the commercial matching process leading to the establishment of its first retail outlet.
- ·Market entry advisory
- ·Franchisee sourcing and qualification
- ·Business matching
- ·Commercial facilitation
- ·Coordination of discussions between parties
- ·Market entry support
First Outlet – Trinoma, Quezon City, Metro Manila
Soft Opening Promotion
Narrative
Genesis Biz Consultancy Inc. was engaged by Hong Lim Curry Puff (Distribution) Pte Ltd to identify and qualify a suitable Philippine franchisee for the brand's market entry into the Philippines.
Through its structured business matching process, Genesis Biz sourced, evaluated, and facilitated discussions with prospective partners, resulting in the successful appointment of a local franchisee in April 2026.
The engagement subsequently progressed to the establishment of Hong Lim Curry Puff's first Philippine outlet at Landmark, Trinoma, Quezon City, with a soft opening promotion currently running ahead of the official opening on 15 August 2026.
This case demonstrates Genesis Biz's capability in delivering business matching services that result in tangible commercial outcomes and successful overseas market entry.
Key Outcomes
Successfully matched Hong Lim Curry Puff with a qualified Philippine franchisee.
Franchise partnership successfully concluded, with market entry strategy agreed between both parties.
First Philippine outlet established at Landmark, Trinoma, Quezon City.
Soft opening promotion launched; official opening scheduled for 15 August 2026.
Approximately three months from successful franchise matching to market launch.
Demonstrated brand positioning strength through Singapore-origin authenticity.
Further Proof
Impact
Genesis Biz Consultancy Inc.'s business matching services have enabled Hong Lim Curry Puff to successfully enter the Philippine market through a qualified franchise partnership. This engagement highlights our capability to deliver structured, execution-ready market entry solutions that produce tangible outcomes for Singapore SMEs expanding into Southeast Asia.